What Happened to Yahoo!?
Posted by Adam
on November 21, 2008
Over the 15 or so years I’ve been using the Internet, I’ve grown accustomed to seeing my favorite pages undergo changes, tweaks, and massive overhauls. But there is almost always some indication given by the Web site–some warning, some note, some acknowledgment given to draw my attention to what the change is and why it was made.
Yahoo!, the longstanding bridesmaid to Google’s bride, has for the past year or so been the target of a potential Microsoft buyout. But I haven’t really cared about their financial troubles, because I just like their page. I like how they organize information. I like the look of it. I like the . . . je ne sais Yahoo! of it all.
But this morning, I woke up to this new layout . . . and I hate it.
I can’t even look at it. I’m not even willing to try it out. It reminds me of AOL, which I despise, but mostly I’m offended because there was no warning. There is no mention of what they’re doing or why. There is no little link saying, “Why has my page changed?” or “Go back to old Yahoo!” It’s just a radically different page with zero communication about what the crap is going on. Is it a test? Was I randomly selected? I don’t know. And considering I visit the page compulsively about 15 times a day, there is no way I missed the memo.
Sorry, Yahoo! You had me, then you lost me. It’s time to hand in your exclamation point. You’re done.