I still have no idea what this email says. I’m laughing because I’m devoting an entire post to a message I’m too lazy to read, but that can happen when it displays in microfiche form. It’s somewhat hard to believe a company can employ email marketing that goes so horribly wrong when there are so many tools that even a monkey could use.
But my insurance company doesn’t own a monkey, so they sent me this as incentive to work out more, maybe. I don’t know. I’ll never know, because I’m not an ant. When I first opened it, I figured it was only a matter of time before the message expanded, but no dice. There it sat in all its infinitesimal glory. Then I laughed as I snapped a screenshot of the embarrassing attempt at piquing my excitement.
Not only did the format go horribly wrong, but it came paired with a warning that the message came from a mailing list (as opposed to a tech-challenged relative).
Here was a classic example of a mailing betrayed by its email marketing service. This kind of thing is inexcusable for anyone paying real money to do this. I know there are a few different services out there, but I recommend AWeber. I’ve found them to be the most reliable for ensuring the entire process goes smoothly, effectively, and in a way that’s easy to test, track, and analyze. You can see how your messages will look on any platform, including my rare, obscure phone with its antiquated . . . oh, who am I kidding, it’s an iPhone 7. (Seriously, how did this company not know their email would look like a postage stamp?)
Oh, and how do you get around the “This message is from a mailing list” warning with the convenient unsubscribe link? Just send valuable content, for starters. And making sure it’s legible isn’t a terrible idea.
Ok, on to today’s question (sorry it’s late): What continent is home to the most llamas?
Congrats to Nicole (@asmanyasgiven on twitter) for knowing Saturday’s question.